Though domestic soda consumption has steadily fallen, the company has found other ways to grow. Its stable of high-profile brands such as Pepsi, Gatorade, Doritos, and Quaker make up the majority of its revenue, but research and development leading to new products has been a surprising source of growth.

Inthe company opened a research and development center in China, its biggest outside of North America, which has focused on developing niche products for the Asian market like cucumber- and lemon-tea-flavored potato chips.

Research and development also played a key role in the company's development of its deep-ridged potato chips, which it made with the help of 3-D printed prototypes, and last year's introduction of the Spire, its customizable soda fountain to counter Coca-Cola's Freestyle.

Pepsi's efforts to expand its product line and revamp its brands have attracted the attention of its retail partners. The company was named Supplier of the Year by Wal-Martan award based on several performance metrics including sales and margin growth, return on investment, and innovation as a percentage of revenue.

Meanwhile, it also received three supplier awards from 7-Eleven earlier this year, including Innovation Leader of the Year.

The competition isn't standing still Pepsi's closest rival, Coca-Cola, has been working on its own pipeline of innovative products, such as the Freestyle machine and a Stevia-based low-calorie product, something Pepsi is trying to create, too.

Meanwhile, Campbell Soup plans to launch new products in this fiscal year, including new organic soups, fruit tubes, and veggie snackers.

Still, while headwinds from changing consumer tastes affect all legacy food and beverage companies, Pepsi seems to be doing the best at adapting to this shift. Continued growth isn't guaranteed for Pepsi, but increased spending on research and development should help the company keep outperforming its peers as the market shifts. May 14, at PM. Author Bio Fool since I write about consumer goods, the big picture, and whatever else piques my interest.

Follow me on Twitter to see my latest articles, and for commentary on hot topics in retail and the broad market. Follow tmfbowman. Stock Advisor launched in February of Join Stock Advisor. Related Articles. The Secret to PepsiCo, Inc.Through our operations, authorized bottlers, contract manufacturers and other third parties, we make, market, distribute and sell a wide variety of convenient and enjoyable beverages, foods and snacks, serving customers and consumers in more than countries and territories.

Performance with Purpose is our goal to deliver sustained value by providing a wide range of beverages, foods and snacks, from treats to healthy eats; finding innovative ways to minimize our impact on the environment and lower our costs through energy and water conservation as well as reduce our use of packaging material; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities in which we operate.

Insales to Walmart Stores, Inc. In many countries in which our products are sold, including the United States, The Coca-Cola Company is our primary beverage competitor. Many of our food and snack products hold significant leadership positions in the food and snack industry in the United States and worldwide. Comprehensive product portfolio with brands serving nearly every niche in the beverage, food and snack industries.

Commencing operations inPepsiCo has become the second largest food and beverage company in the world today. PepsiCo was able to achieve this via strengthening its product portfolio and offering as many different beverages and foods as possible.

No competitor has as many high earning brands as PepsiCo. They each rely on a few main products to earn the majority of their revenue. PepsiCo is better equipped to satisfy the needs of its customers with its wide variety of successful products.

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The company offers nearly every type beverage or snack and its brands can often be substituted for each other. Therefore, changes in customer tastes do not affect the company as severely as they would other companies. Except for Coca-Cola and Sprite, no other non-alcoholic beverage brand besides Pepsi has been recognized as being one of the top most valuable brands in the world.

According to IRI data, which measured the most popular U. Owning and selling popular brands also helps PepsiCo to cross-sell its other brands or introduce new products to the market much more easily. Company Background.Skip to Job PostingsSearch Close. Find jobs Company reviews Find salaries.

Made in Virginia: Pepsi-Cola Bottling

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For more information, see the Indeed Terms of Service. PepsiCo 3. This labor-intensive position is responsible for loading transport, bulk, and route trucks. Each type of loading requires strict attention to order accuracy…. This labor-intensive position is responsible for hand building pallets of product for bulk, and route trucks.

Works from Electronic order system or order sheets…. Counts truck inventory and keeps accurate records of finished goods transported out of the facility for sales delivery or distribution to another warehouse. People also searched: coca cola warehouse full time pepsico amazon frito lay now hiring fedex ups part time. Be the first to see new Pepsi jobs. My email:.External and Internal Environmental Analysis This environmental analysis will provide a complete external environmental scan designed to provide RoyalBlu Invites with the tools needed to identify the organizations strength and weaknesses.

Furthermore, including an assessment of the company resources. This analysis will assess the organization competitive position and possibilities of growth.

An explanation of how the external environment affects RoyalBlu Invites structure and organizational performance Age and ethnicity are two main characteristics that affect consumer preference for soft drinks and alternative beverages. With age, health concerns become more of a factor when choosing a beverage.

To illustrate, some studies show that cola products or soft drink in general may cause kidney stones and other related diseases. In contrast to older consumers, younger consumers—particularly In Appendix A, we can see that the major strength for Coke is its name value. Being the market leader is definitely It is a multinational Giant company that has market presence in almost all countries of the The two organizations chosen are Pepsi and Coca- Cola.

Coca- Cola is a worldwide corporation that manufactures many different beverages. They also manufacture, distribute, and sell concentrates and syrups that are based in Census Bureau, However, the icon Coca- Cola is not in this industry alone. The data of identifies 2, competitors in this category U.

This NAICS code encompasses establishments primarily engaged in manufacturing soft drinks and artificially carbonated waters. Although Coca- Cola has made its global footprint as a leading competitor Both Pepsi and Coke look to expand into other markets fruit Changes in the external environment determine the decisions the company will make. Apple has prominent frameworks that have been implemented to evaluate the external environments of the company.PepsiCo, commonly known as Pepsi, is one of the largest foods, snacks and beverages brands that operate globally.

Its top competitors are brands such as Coca Cola, Nestle, etc. The biggest strength of the company lies in the ability of its multinational branding. Pepsi has been termed as the company of the youth due to its capability to direct great advertisements. Forbes has listed it as one of the top 30 most influential brands in the world and the company has also been rising up on this chart. It currently holds 22 brands that span the food and beverages sector, and it total net worth makes it the second largest beverage brand in the world.

These 22 brands include. Most commonly Pepsi is known for carbonated drinks but in the above 22 billion dollar brands only 8 are carbonated brands. Out of 22, 6 brands include in still brands and remaining 8 brands Food brands. Pepsico is offering a huge versatility of beverages and snacks to satisfy consumer needs.

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Due to its overwhelming presence in the international market, Pepsi can be easily recognized by almost every consumer in the market. In the Indian market itself the brand hosted two of its beverages in the list of top 5 beverages sold in the previous year. Pepsi and its subsidiary brands are amongst the most sold products all over the world.

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Since the brand does face stiff competition, its high brand recognition level keeps the company ahead of brands such as Coca Cola. Pepsi has been successful in branding itself alongside major sports events such as cricket, soccer, etc. It continues to fund some of the biggest teams and also actively uses sports personalities as brand ambassadors.

This is one of the primary reasons why it has been able to stay relevant in the market without having to diversify its product range. In countries such as India cricket is closely associated with the Pepsi brand. Whether it be global presence or a strong supply chain network, PepsiCo can boast of both. Its ability to ensure that its products reach across every end of the world is truly one of the most solid strengths.

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A huge part of the revenue of PepsiCo is dependent on its carbonated beverages and chips. However, these are products that are not necessarily healthy and over consumption of such products can lead to health problems.

And since the current market is becoming overtly conscious about the health factor in their foods, the sale of such products has taken a drop. The continuous dependency on a few products to earn large amount of the revenue is one of the main weaknesses of the brand. While the brand has fared quite well in terms of the market it serves, its limited business capability within the food and beverages sphere may be quite harmful in the long run.The company grows despite an increasing level of market saturation.

This SWOT analysis shows that PepsiCo is positioned to grow and reach the top position in the global food and beverage industry. The SWOT analysis framework identifies the strengths and opportunities that the firm can tap to address its weaknesses and business threats.

As a global company, PepsiCo must address the issues shown in this SWOT analysis to minimize barriers to its global performance. This aspect of the SWOT analysis framework outlines internal strategic factors that enable firms to fulfill their business goals.

The following are the most significant strengths of PepsiCo:. As a successful global company, PepsiCo has one of the strongest brands in the market.

SWOT Analysis of PepsiCo (5 Key Strengths in 2020)

This strength enables the firm to attract consumers to its new products. PepsiCo suffers from a number of weaknesses that act as barriers to international growth. The internal strategic factors that limit organizational development are considered in this aspect of the SWOT analysis framework. This weakness indicates that the company has not yet maximized potential revenues outside the Americas. In addition, PepsiCo operates primarily in the food and beverage industry.

Also, PepsiCo fails to effectively market many of its products to health-conscious consumers.

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This aspect of the SWOT analysis highlights weaknesses that PepsiCo must address through changes in its growth strategy. PepsiCo has opportunities for continued global growth.

In this aspect of the SWOT analysis framework, external strategic factors that provide options for business improvement are identified. PepsiCo has the opportunity to diversify its businesses, such as by acquiring a complementary firm that is not in the food and beverage industry. Another opportunity is for PepsiCo to increase its penetration in developing countries to generate more revenues from markets outside the Americas. In addition, PepsiCo can create alliances with complementary business to increase its market presence.

Based on this aspect of the SWOT analysis, PepsiCo has significant opportunities to strengthen its business resilience. The food and beverage industry experiences a variety of threats. External strategic factors that could reduce business performance are considered in this aspect of the SWOT analysis framework. Aggressive competition is a major threat against the company. This aspect of the SWOT analysis indicates that PepsiCo must reform its strategies to overcome the threats to business.

PepsiCo can use its strengths to effectively respond to the issues identified in this SWOT analysis, especially those considered as threats. The realistic actions that PepsiCo could take to improve its competitiveness and international growth are as follows:. We use cookies for website functionality and to combat advertising fraud. See our Privacy Policy page to find out more about cookies or to switch them off.

Skip to content. PepsiCo and other products in a Woolworths supermarket in Australia.Book Now.

PepsiCo SWOT Analysis & Recommendations

Assignment Help from assignmenthelpexperts. PepsiCo has a neck-to-neck rivalry with Coca-Cola. In this paper, the social, legal and economic environment of PepsiCo, management structure, operational issues and financial issues will be discussed.

It is regulated by FDA and provides products across the world according to a different set of regulations and laws. Social environment : Social factors impact PepsiCo. Pepsi has to communicate its image as a global brand so the people can associate themselves with this brand that connects the world together. The social implications are seen in marketing campaigns of this company. For example, certain countries have religious festivals, so Pepsi has to keep in line with all those festivals to understand the psyche of market and gain the opportunity of sales.

Economic environment : Economic conditions have the highest influence on a business. Due to economic downturn, company had to restructure its sales and marketing strategy. With declining profits and sales, company had to undergo downsizing internally and modify their strategies to penetrate the market.

Ineconomic downturn resulted in increased sales because people were being laid off from jobs and spending more time with friends and family or at home.

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This change in the food-and-beverage organization comes as to grow its share price in the market. In present, he holds a number of management positions within PepsiCo. It is an important and essential step in PepsiCo to deliver sustainable growth.

The management of the company focuses on a global expansion that helps to increase growth potential, gain global scale and achievement of geographic diversity. Its business development strategies are focused on distributing global brands, creating affordable products, strengthening advanced local supply chain and encouraging people to live balanced and healthy lives. The company has faced issues related to pesticides in its beverages that resulted into product banned in most of the places.

The stock of Pepsi was seized and the production in factories was stopped. This act presented an opportunity for other brands to make their place in the market. This operational issue raised questions about existing operations management techniques and quality assurance processes. Now, company uses effective quality control and strict monitoring and checking techniques to maintain the quality of products and reduce operational issues within the organization. This tax increases cost of products and operations.

It is well known that sugared sweetened beverages are a contributor of poor health and obesity among public Puhl, Along with this, the company faces the highest levels of input price inflation in many years.

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The rise in the price of oil and agricultural commodities increases broad pressures on global food companies.

It is equivalent to cost inflation of 8 to 9. Climate changes have an adverse impact on global temperatures, weather patterns and the frequency and severity of extreme weather and natural disasters PepsiCo: Climate Change, The company is working to address climate change with the help of using renewable fuel resources and reducing energy consumption.

The company is using solar solutions for energy in US and renewable energy sources in India.


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